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Prompt
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Alright, I’m here to assist you in generating assignments for college. Just let me know the subject or topic you’d like an assignment for, and any specific requirements or parameters you’d like to include[TARGETLANGUAGE].Assignment Type: Formal Report
Word Limit: 3,500 – 4,000 words
Weighting: 100%
Introduction
This assignment gives you the opportunity to work on a digital communications
marketing plan that you will present for assessment. The assignment is based on the
integrated marketing communications concept utilising digital marketing techniques
applied to digital marketing business strategies.
You are required to choose a product that is of interest to you and your subject
discipline and will be highly effective to promote via digital channels – it may a
product that is currently in decline or it may be a new product in the market.
You are required to write a formal business plan. The individual performance and
grading are according to BSBI’s grading criteria where additional marks will be
awarded for juxtaposition of your answers.
Learning Outcomes:
LO1. Critically assess the main approaches to internet marketing and e-promotion and
their impacts on business strategies and competitive advantage.
LO2. Critically evaluate effective strategies, tools, and development approaches for
digital marketing and their impacts on business strategies and competitive advantage.
LO3. Synthesize and critically evaluate the relationship between effective internet and
digital marketing communications strategies and successful public relations management
using the literature, research and advancing scholarship. successful public relations
management
LO4. Evaluate the current internet and digital marketing communications practices in a
global organization and identify and critically appraise creative and innovative
suggestions for improvement of these practices.
Assessment Criteria: Weighting 100%
Written Report: 3,500 – 4,000 words
For this assessment, provide a holistic understanding of a company of your choice (XYZ
Organization) and their marketing challenges and how evidence-based analysis, along
with the judicious use of highly relevant sources, can facilitate the development of strategic
solutions.
You are required to prepare a marketing plan addressing the tasks listed below for the
company you choose.
Tasks (All tasks are equally weighted):
I. Company Overview:
A. Company Background:
Present a concise history and background of XYZ Organization.
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Provide essential details about its size, industry, and market presence.
B. Mission and Vision:
Highlight the organization’s mission and vision statements.
Evaluate how these statements align with its marketing strategies.
II. Market Analysis:
A. Market Segmentation:
Identify the distinct market segments that XYZ Organization serves.
Analyze the relevance of these segments to its marketing strategy.
B. Competitive Landscape:
Examine the primary competitors in XYZ’s industry.
Assess the strengths and weaknesses of these competitors and their influence on XYZ’s
marketing strategies.
C. Consumer Behavior:
Investigate the behavior and preferences of XYZ’s target customers.
Support the analysis with data and research.
III. Marketing Challenges:
A. SWOT Analysis:
Conduct a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats)
analysis of XYZ Organization.
Identify marketing-specific challenges within each category.
B. Industry Trends and Technological Changes:
Explore the impact of industry trends and technological advancements on XYZ’s marketing
strategies.
Incorporate relevant sources to substantiate this analysis.
C. Regulatory and Ethical Challenges:
Scrutinize legal or ethical constraints that XYZ Organization encounters in its marketing
efforts.
Employ case studies or real-life examples to illustrate these challenges.
IV. Evidence-Based Solutions:
A. Proposed Marketing Strategies:
Offer evidence-based recommendations for mitigating the identified marketing challenges.
Articulate how these strategies align with the organization’s objectives and values.
B. Implementation Plan:
Detail a step-by-step plan for executing the recommended strategies.
Anticipate potential obstacles and propose solutions for successful implementation.
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V. Conclusion:
Summarize the essential findings from the analysis and the recommended solutions for
XYZ Organization’s marketing challenges. Emphasize the critical role of evidence-based
analysis and the utilization of pertinent sources in formulating effective marketing
strategies.
VI. References:
Cite and list all the sources used throughout the assignment, encompassing academic
research, industry reports, case studies, and other relevant materials.. Please make sure that your result must be free of plagiarism[TARGETLANGUAGE]. At the end of the article please add this link https://www.buymeacoffee.com/jitendrasinghh
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